New Year, new you

As the calendar turns and an extraordinary 2020 concludes, advertisers for gyms and weight loss programs bombard us with some version of, “A New Year, a new you!” The fitness industry’s perennial pursuit of profit based on our short-lived desires for self-improvement is worryingly ingrained into the lifecycle of the American psyche. However, the annual call to honest self-examination is an important challenge that resonates. Nobody needs honest reflection and a “New Year, new you” campaign more than the American church after its response to 2020.

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